One question that may have crossed your mind at some point is that “Is Google Ads really a
necessity?”
While Google Ads can help you a great deal, but who’s to say that ranking website organically in the top positions is not equally—if not more—useful.
Admittedly, paying Google to place your website in one of those coveted positions is probably the fastest way to increase your ranking seeing, as Google is one of the biggest sharks in the advertising industry.
If you’re the kind of business owner or marketer who dislikes paying a large amount of money to
large ads company in order to be on page one of Google, then you’ve landed on the right page.
Of course, wanting to get the desired results that you want without the help of paid ads can be a lot of work.
For starters, when you properly optimize your website pages and blog posts, you are making your website more visible to users that are using keywords linked with your products, services, or brand via search engines such as Google.
Unfortunately, because of Google’s dynamic and complex algorithms, making that happen can be tricky for most marketers.
And so, today, I will be discussing SEO practices that only involve content relevancy and intent.
In other words, a blog strategy is what you need to establish a relevant, valuable and recent content. These are the qualities of a content that Google rewards with organic ranking.
Below are five short tips on the essential on-page SEO factors that you must incorporate into your SEO strategy particularly for your blog.
- Focus on a keyword or two that matches your audience’s intent. To put it simply, determine the keywords that most people use today when searching for your products or services.
- Include the keyword(s) in some parts of your blog posts.
- Ensure that your blog is compatible with most mobile devices. If your website doesn’t respond well to mobile phones, your website may get penalized.
- Optimize the meta description. Your meta description can be identified as a small amount of text below the blue link of a search result. Its purpose is to describe in brief words the contents of your website to the searchers. In general, snippets with more than 300 characters are cut off by Google, so make sure that your meta descriptions for your blog posts are long enough to be descriptive. The recommended meta description number of characters is 50 to 300.
- Optimizing your page titles. Your page titles should not be more than 70 characters and should include keywords. No keyword stuffing, otherwise you’ll be penalized.
If you want to measure your website’s performance, you can try a free website grader to show you your marketing’s effectiveness. After you have identified your search engine goals and customer’s intent, you’ll be on track to organically provide relevant content to your customers.
In conclusion, start using blog tactics in your digital marketing campaign if you’re looking for a
certain way to attract people to your site without having to pay for Google Ads.
